TikTok has launched Symphony Creative Studio to all advertisers as part of its Symphony Creative AI suite. 

The Symphony Creative Studio has various features. Brands can turn their product information or URL into a video, add a digital avatar to narrate video scripts or translate videos into new languages.

Turning product details and URLs into videos

The Symphony Creative Studio lets brands create videos using product information or the brands’ URL. Brands can upload their product details and assets, or provide a URL. TikTok’s system pulls images and details from the URL to create video options with various layouts and scripts. 

According to the app, These videos include licensed assets like images, sounds, and avatars from partners like Getty Images and Billo. Advertisers can customize the videos created before downloading or exporting them directly to TikTok Ads Manager.

Adding digital avatars

Advertisers can also include digital avatars in their video scripts. This feature comes with two options. Advertisers can choose to use pre-built Avatars. These pre-built avatars are licensed actors from different backgrounds who speak over 30 languages. They can also create custom avatars using the “Generate Avatar” feature. 

Translating videos into multiple languages

TikTok’s Symphony Creative Studio also includes a translation tool. The feature will let brands create multilingual video content. Brands can upload a video and select target languages. Next, they can clone the original voice or choose from stock voices. 

They can also use lip-syncing to match mouth movements with the new script and add assets like music, subtitles, and stickers before exporting the video.

Generating daily videos

The new Symphony Creative Studio also auto-generates videos daily. TikTok claims the videos are generated based on brands’ previous activities. Brands can select videos that align with their product or campaign. They can also fine-tune these videos based on their campaign needs.