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Digital marketing industry news
updated daily

Sam Altman says OpenAI may explore ads in ChatGPT

Smartphone displaying the OpenAI logo in white on a black screen, resting on a laptop keyboard in a dimly lit setting.
Search

Rising costs and revenue goals are driving monetization talks across AI platforms

The Keyword
3 Mins
top stories

Apple explores using OpenAI and Anthropic models to power Siri

YouTube Shorts averages over 200 billion daily views

X will begin charging advertisers based on ad sizes

Google Ads rolls out built-in video analytics to track performance across campaign types

Google launches ‘Doppl,’ an AI try-on app for visualizing outfits

Search

View All
Google Ads logo visible on a screen and placed against a blurred background of a well-lit office setting.
Google Ads

Google Ads makes ‘AI Max’ a new match type in Search Term report

July 3, 2025
Large Google logo in bold blue, red, yellow, and green letters displayed on a platform at the entrance of an office building.
Google

Google explores auction model where brands bid to shape AI-generated ad responses

July 2, 2025
Google Ads logo displayed on a slanted phone screen with a blurred analytics dashboard and colorful performance metrics in the background.
Google Ads

Google Ads rolls out built-in video analytics to track performance across campaign types

July 1, 2025
Virtual try-on app interface showing women modeling various outfits, including a pink suit, a red top with jeans, and a green dress.
Google

Google launches ‘Doppl,’ an AI try-on app for visualizing outfits

June 30, 2025
Large 3D Google logo in bold blue, red, yellow, and green letters displayed at a tech event inside a modern venue.
Google

Google tests 'Preferred Sources' to personalize Top Stories in Search

June 27, 2025
Perplexity Comet logo featuring a stylized white comet trail on a dark circular background with faint star-like dots.
Perplexity

Perplexity begins limited rollout of its AI browser ‘Comet’ on Windows

June 26, 2025

Video Advertising

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YouTube CEO Neal Mohan onstage at Cannes Lions 2025 with a giant screen marking YouTube's 20th anniversary celebration.
YouTube

YouTube Shorts averages over 200 billion daily views

July 1, 2025
A YouTube logo displayed on a frame with black background. The frame features the word "YouTube" in white text, with a video-like YouTube icon in red.
YouTube

YouTube dominates the streaming market, surpassing Netflix

June 30, 2025
Smartphone illustration with the YouTube logo in red and white on a plain brown background, YouTube app concept.
YouTube

YouTube adds 'follow-on views' to Demand Gen campaigns to drive repeat video engagement

June 13, 2025

More

Apple

Apple explores using OpenAI and Anthropic models to power Siri

July 2, 2025
PayPal

PayPal launches ‘Storefront Ads’ for direct purchases on publisher websites

June 23, 2025
Profound

Brands turn to startups like Profound to manage visibility in AI search summaries

June 23, 2025

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