May 8, 2024
The new search feature would allow users to ask ChatGPT a question and receive answers and links to recommended sources such as Wikipedia entries and blog posts.
May 7, 2024
Apple’s upcoming Safari 18 update may come with a search feature that can find key topics and summarize web pages. Apple has been gathering website data for years through its Internet crawler and "Intelligent Search" could be a significant application, depending on how it is applied.
Apple is also reportedly working on “Web Eraser”. Which blocks webpage content such as advertising, videos, comments, and perhaps popups.
Apple is expected to announce Safari 18 on June 10 at WWDC.
May 8, 2024
TikTok argues that the law that seeks to force Bytedance to sell is unconstitutional and a breach of the free speech rights of its 170 million American users.
Under the law, if Bytedance refused to sell, app stores would be stopped from offering TikTok in the U.S. from January 2025
May 6, 2024
In the past, Instagram's ranking system has effectively given more reach to creators with larger followings. With a new algorithm change, Instagram will start pieces of content off with an equal chance.
Here is how ranking will work now:
Eligible content is shown to a small audience that Instagram thinks will enjoy it (regardless of whether they follow the account that posted it or not).
As this audience engages with the content, the top-performing set of Reels are shown to a slightly wider audience, and then the best of these are shown to an even wider group.
And so on
Originality will also now be prioritized. When Instagram finds identical pieces of content, Instagram with only recommend the original one.
May 6, 2024
There is no official announcement but a support article has been published by Google, which explains how PMax can help "drive more sales of your products using a marketplace".
Only select marketplaces will be compatible, and there is no express mention of Amazon.
May 5, 2024
Meta will begin recommending relevant content creators to brands within Instagram’s Creator Marketplace. The recommendations are based on a range of signals including audience and topic similarity.
The company is also testing a new tool that uses AI to predict which organic content will perform best if used in paid campaigns as a partnership ad.
How to write irresistible copy (just like Benjamin Franklin).
May 4, 2024
Brands will have more flexibility and control of their TikTok Pulse with a new feature called Custom Lineups, where a brand can choose which kind of content to appear alongisde within TikTok Pulse’s inventory of the top 4% of videos on the platform.
While TikTok Pulse "Tentpole Moments" can give advertisers opportunities to feature alongside coverage of events like the Paris Olympics and the Met Gala.
May 3, 2024
Grok's main differentiator compared to other chatbots is its real-time access to public posts on the X platform. A decision was made also to focus Grok's training on mathematical reasoning.
Grok displays news summaries above the chat box. Elon Musk says the broader goal is to build a real-time synthesizer of news and social media reactions.
May 2, 2024
Apple’s Eddy Cue confirmed the amount Google paid in court documents included in the DoJ’s antitrust case against Google. It’s the first time the number has been confirmed and marks an increase from the $18 billion reportedly paid in 2021.
The filing indicates that Google’s 2020 payments to Apple made up 17.5 percent of Apple’s operating income.
May 3, 2024
Users can play 3 different games on LinkedIn. The logic, trivia and word association games can be played once a day (like Wordle) and can be shared with connections.
This move is part of LinkedIn's larger strategy to increase engagement through more casual activities.
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April 29, 2024
With the agreement, OpenAI will feature summaries and quotes from Financial Times content and links to articles in ChatGPT. OpenAI will also be able to use the content for training AI models.
The FT Group CEO, John Ridding, said it was “right” that AI companies paid publishers for their content. While The New York Times is suing OpenAI for using its material to train their language models.
April 29, 2024
Key Takeaways:
Google's overall ad revenue increased from $61.66 billion, up 13%
YouTube did $8.09 billion in ad revenue, up 21%
Meta's revenue reached $36.5 billion, up 27%
Meta's Advantage+ Shopping revenue doubled
Snap reported $1.19 billion, up a 21%
LinkedIn's revenue grew 10%
April 29, 2024
Sundar Pichai said that Google has answered "billions of queries” with its generative AI features, and plans to “expand the type of queries we can serve our users” further.
“Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.”
April 29, 2024
The potential deal would begin in 2025 and could last at least 10 years, giving the streaming service more sports content. This would mark the first time the NBA distributes their content on a third-party streaming platform.
Amazon Prime is believed to be the front-runner.
April 29, 2024
YouTube is trialing ads that play as user's pause content and generated positive results according to an Exec.
During Google's earnings call, Philipp Schindler revealed that “we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content."
April 29, 2024
Mark Zuckerberg recently disclosed that Threads has over 150M active users, and now Meta is looking to push engagement. The company is using financial incentives to entice high-profile creators from its other apps to start posting.
Creators need to hit 10,000+ views for a single post to be eligible for the payout.
Get paid up to $600 / hour to give marketing feedback!