Snapchat has introduced a new Platinum subscription tier under Snapchat+. The plan allows users to avoid ads from the platform. The new plan removes Sponsored Snaps, Story ads, and Lens ads for $15.99 per month. This is a significant increase from the standard Snapchat+ subscription, which costs $2.99 per month.

According to Snapchat, “The Platinum Monthly Plan for Snapchat+ lets you enjoy Snapchat+ with no Sponsored Snaps, and no Story or Lens ads!”

Will Snapchat+ Platinum remove all ads?

While Snapchat+ Platinum eliminates most in-app ads, the company notes that subscribers may still see ads in sponsored places and My AI responses. 

How to subscribe to Snapchat+ Platinum

Snapchat users can subscribe to the Platinum plan directly within the app by following these steps:

1. Go to their profile.
2. Tap on the Snapchat+ banner at the top.
3. Select the Platinum Monthly Plan.
4. Restart the app if needed to access the Snapchat+ features.

Snapchat+ Platinum follows Meta’s ad-free model

Snapchat’s move comes after Meta introduced an ad-free subscription model in Europe in 2023 to comply with GDPR regulations. Meta’s model, however, has faced legal scrutiny, with EU advisory groups arguing that it undermines privacy protections.

While Snapchat’s ad-free model is not tied to any legal requirements, it provides an alternative for users who prefer an ad-free experience. Snapchat+ has been the most successful social media subscription model, with over 12 million subscribers and 1 million new additions in just two months, according to the company’s Q3 2024 results.