Reddit has added a new tool called ‘ads inspiration library’ to its Ads Manager. Similar to ad libraries from TikTok and Meta, this feature is designed to help marketers find top-performing ads on the platform. 

How marketers can use Reddit’s ads inspiration library 

To use Reddit’s inspiration library, marketers can search for ads that are relevant to their business needs and preferences. They can either use the default search option or filter their search using various criteria including “campaign budget, placement, format, industry, or objective.”

Once their search is completed, Reddit will provide the top three ad campaigns selected from its AI system. Marketers can now adapt these campaign formats or structure and align their ads based on these ads. 

Reddit’s additional tools

Alongside the ads inspiration library, Reddit introduced a beta version of its ‘AI copywriter’ tool. This new feature generates tailored ad copy. 

Reddit says that this tool follows its creative best practices and allows advertisers to input specific details, such as product background information and target audience to create ad copy that better matches the advertiser's needs and goals.

Reddit has also rolled out an image auto-cropper. This feature automatically adjusts campaign images to fit the platform’s specifications and recommended display standards. 

Reddit said image auto-cropper resizes images used in ad campaigns. It also said that the feature was created for marketers to create their ads faster.

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Nelson Oboh
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