Meta has updated its advertising capabilities with new tools and ad formats. The company claimed the tools are “to give advertisers more options to reach customers with the right message at the right time this holiday season.” 

The updates include new ways for businesses to display promotions, engage buyers, and drive online and in-store purchases. 

Meta’s promotional features and personalized ads

Businesses can now integrate promo codes directly into Instagram Reels. The new update will enable advertisers to include first-purchase offers and personalized discounts in their ads.

Meta says this feature is designed to motivate users to buy products or services. 

Meta’s ‘reminder ads’ 

Meta has also updated its reminder ads with an option enabling advertisers to drive users to make purchases via mobile apps. Previously, businesses could only alert users about sales events and activities. Now, brands can direct buyers to phone apps for easier in-app purchases. 

The new tool lets brands notify users more frequently about upcoming events, launches, and sales. For instance, advertisers can set reminder ads to inform users about ongoing promotional offers or upcoming sales. 

Meta’s site links 

Advertisers can also include multiple links in a single Facebook Feed ad, either within an image or video. By doing this, they can direct viewers to different landing pages. 

Meta says this update will help “people more easily navigate to the content they’re most interested in.” With site links, ads can include multiple clickable options that enable users to access specific pages directly from the same ad.

Omnichannel advertising options

Meta’s omnichannel capabilities will allow advertisers to display ads to users who will likely shop in physical stores. It also includes a feature that will let businesses target ads to people interested in visiting a specific location.