LinkedIn has rolled out a post-boosting feature that lets businesses promote their posts for lead generation. The platform announced, "We're introducing post boosting for Lead Generation to help you capture high-quality leads."

This feature aims to allow brands to turn their organic content into ads. The platform says the tool will let businesses promote content and gather leads using first-party data.

LinkedIn's post-boosting feature is available worldwide on mobile and desktop and in all languages. To activate the tool, users can: 

• Select a post

• Choose a budget and targeting options

• Select a campaign objective and end date.

• Complete the lead form template to gather details from potential leads.

• Launch the campaign.

Social Media Today notes that this option doesn’t offer the full range of targeting features in LinkedIn’s Campaign Manager. Advertisers may still need to run a complete campaign for better targeting.