LinkedIn launches post boosting feature for lead generation
Social
Oct 31, 2024
4 Mins
TL;DR
- The post-boosting feature lets businesses promote organic content to capture leads.
- Available worldwide on mobile and desktop, it enables brands to set budgets, targeting, and campaign objectives, while using first-party data to gather lead information.
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LinkedIn has rolled out a post-boosting feature that lets businesses promote their posts for lead generation. The platform announced, "We're introducing post boosting for Lead Generation to help you capture high-quality leads."
This feature aims to allow brands to turn their organic content into ads. The platform says the tool will let businesses promote content and gather leads using first-party data.
LinkedIn's post-boosting feature is available worldwide on mobile and desktop and in all languages. To activate the tool, users can:Â
- Select a post
- Choose a budget and targeting options
- Select a campaign objective and end date.
- Complete the lead form template to gather details from potential leads.
- Launch the campaign.
Social Media Today notes that this option doesn’t offer the full range of targeting features in LinkedIn’s Campaign Manager. Advertisers may still need to run a complete campaign for better targeting.Â