LinkedIn has launched new video content tools. The platform is rolling out full-screen vertical videos for desktop users, video discovery features, a new search integration, and analytics tools.

LinkedIn claims video watch time on the platform has increased by 36% over the past year, with video creation growing at twice the rate of other content formats.

According to Lakshman Somasundaram, LinkedIn’s Director of Product, “One trend is reshaping the platform in a way that’s impossible to ignore: video. So I’m excited to build on that momentum and help shape its next chapter.”

New video features on LinkedIn

Full-screen vertical video expands to desktop

LinkedIn is extending its vertical video experience to desktop users. Previously available only on mobile, the feature allows users to tap on a video in their feed and swipe through additional content in a TikTok-style format.

New ways to discover video content

The company is testing a video tab on mobile for users to access video content. It is also testing a “Videos For You” feature. This update will provide algorithmically curated recommendations in users' feeds.

Video content in search results 

LinkedIn will also integrate video content into search results. When users search for a topic, they will now see relevant videos in a swipeable carousel, alongside traditional text-based results.

Video engagement tools

LinkedIn is introducing Profile Preview in Full-Screen Video Player. The tool will let viewers see a creator’s profile without leaving the video. 

It also adds a “Follow” button within the full-screen video player for users to stay updated to content from specific creators.

New video analytics tool 

LinkedIn is also launching an analytics tool to help creators track average watch time. The platform claims the tool will provide insights into audience engagement and content performance.

LinkedIn continues to prioritize video content

The latest updates signal LinkedIn’s ongoing efforts to compete with other platforms prioritizing videos, such as TikTok, Instagram, and YouTube. 

Recently, video content, especially short-form video format has seen increased popularity with users engaging more in video content formats. A recent study showed that video posts consistently outperformed written content on LinkedIn.

As video consumption trends continue to rise, social media platforms are introducing new video tools or updating existing features. Last week, Bluesky released a dedicated video tab on users' profiles. The decentralized platform previously added a TikTok-like custom video feed in its Explore tab. X has also launched a new video tab for U.S. users.  

LinkedIn has also been improving its investment in video content. In August 2024, the platform saw a 34% surge in video uploads. 

In the same month, the platform introduced 'Videos For You,’ to display full-screen video previews. In October 2024, it launched AI-powered video ads and video-based event promotions. By December 2024, LinkedIn had begun testing a vertical video format in the main feed.

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