Google tests scrollable ad carousel in search results
Search
Oct 31, 2024
4 Mins
TL;DR
- Each product displays sub-categories that scroll horizontally as users swipe.
- Users can swipe through product groups for more product options.
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Google is testing a new product carousel format in search ads. This feature adds scrollable subcategories, allowing users to swipe through grouped products in search results. Each product category displays additional horizontally scrollable products.Â
This new format may give users more product options within a single search query. Users will be able to swipe through product groups to find products that suit their needs.