Newsroom

Google tests scrollable ad carousel in search results

Google tests scrollable ad carousel in search results

Google tests scrollable ad carousel in search results

Users may have more options to browse and compare products

Users may have more options to browse and compare products

Users may have more options to browse and compare products

Google logo visibly displayed on a navy-blue background. The letters cast a shadow on the background behind them. The logo is large, colorful, and easily recognizable, with each letter in a distinct color: blue, red, yellow, and green.
Google logo visibly displayed on a navy-blue background. The letters cast a shadow on the background behind them. The logo is large, colorful, and easily recognizable, with each letter in a distinct color: blue, red, yellow, and green.
Google logo visibly displayed on a navy-blue background. The letters cast a shadow on the background behind them. The logo is large, colorful, and easily recognizable, with each letter in a distinct color: blue, red, yellow, and green.

Highlights

  • Google is testing a scrollable carousel for product ads in search results. 

  • The new update features grouped, swipeable product categories.

  • Each product category offers scrollable product options. 

Get smarter at marketing in just 5 minutes

Our 1x weekly, bite-sized newsletter will give you everything you need to know in the world of marketing:

Google is testing a new product carousel format in search ads.  This feature adds scrollable subcategories, allowing users to swipe through grouped products in search results. Each product category displays additional horizontally scrollable products. 

This new format may give users more product options within a single search query. Users will be able to swipe through product groups to find products that suit their needs.

10/31/2024

📰

Stories like this, in your inbox every Wednesday

Our 1x weekly, bite-sized newsletter will give you everything you need to know in the world of marketing:

Subscribe

Paperboy brand

The Keyword

© Copyright 2024, All Rights Reserved

© Copyright 2024, All Rights Reserved