Google is reportedly testing a new AI chat feature for e-commerce searches.  According to Search Engine Roundtable, the tool called "Get help from Google's sales assistant” will provide users with results based on their chat sessions. 

How it will work

Search Engine Roundtable reports that the feature appears as a "Shop" call-to-action (CTA) on branded organic site links. Clicking the CTA opens a chat window where users can ask product-related questions. The assistant then provides results based on free listing data.