Google is reportedly testing a new AI chat feature for e-commerce searches.Ā  According to Search Engine Roundtable, the tool called "Get help from Google's sales assistantā€ will provide users with results based on their chat sessions.Ā 

How it will work

Search Engine Roundtable reports that the feature appears as a "Shop" call-to-action (CTA) on branded organic site links. Clicking the CTA opens a chat window where users can ask product-related questions. The assistant then provides results based on free listing data.

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