Google is updating its Performance Max with more campaign tools. “We’re building on our recent announcements at DMEXCO and introducing new Performance Max features,” the platform said. 

Video ads 

Google is rolling out new AI tools that automatically create multiple versions of YouTube ads. The tools can flip videos to fit different aspect ratios or create shorter versions. These features are currently available for Performance Max and Video Action campaigns. For Demand Gen campaigns, video flipping is available now, with video shortening set to come in 2025.

Assets testing tools

Starting in November, Google will introduce new tests that let retailers add images, text, and video assets to product-feed-only campaigns. This feature will be available in beta. Google says the tool will optimize ad assets for better performance.

Advertisers will also be able to test Final URL expansion, which allows for testing alternative landing pages. Google's system will auto-select the landing page that best matches user intent.

Image generation tool

Google is updating its image generation tool in Google Ads. The new update uses the latest version of Imagen 3, Google’s AI model for text-to-image creation. Google says advertisers can use its AI tool to create images for campaigns like Performance Max, Demand Gen, and Display.

Managing Performance Max and Standard Shopping campaigns

Google is also changing how Performance Max and Standard Shopping campaigns work together. Before, Performance Max was automatically prioritized when targeting the same products. Now, Google will use Ad Rank to determine which campaign gets priority.

Shareable previews

Google also introduced shareable ad previews. Advertisers can share previews from Performance Max campaigns with product feeds and travel goals, even with people without a Google Ads login.