Google is exploring new AI-driven updates to Search campaigns.  The company says these changes will help advertisers deliver more relevant ads by dynamically optimizing the combination of headlines, descriptions, and other assets.

More flexibility with responsive search ads

Google’s responsive search ads (RSAs) use AI to test different combinations of headlines, descriptions, and assets to find the best-performing version. Now, the company says it is testing a more adaptable approach where its AI can decide to leave out certain elements—such as description lines—if it predicts better performance.

“Our vision is that your headlines, descriptions, and other creative elements can be intelligently assembled and served in a variety of formats,” Google stated. This means advertisers could see more variations in how their ads appear, depending on what Google’s AI determines to be most effective.

New ways to use existing assets

Google is also allowing up to two RSA headlines to appear in areas previously reserved for sitelinks. This will happen if Google’s AI predicts that doing so will improve performance. In such cases, these headlines will link directly to the ad’s final URL, giving advertisers another way to engage users.

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Google claims this update will ensure that unused elements have a better chance of connecting with potential customers. These updates are rolling out globally in all languages.

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