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Google Merchant Center announces integration with Amazon MCF for retailers

The integration aims to improve shopping experiences for retailers

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Highlights:

Google integrates Amazon’s MCF with Google Merchant Center to enhance shipping speed display.
Merchants can now simplify shipping setups via a new Amazon MCF shipping policy.
Google's platform will show accurate delivery times, including Amazon's 3-day shipping.

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Google will integrate Amazon's Multi-Channel Fulfillment (MCF) service with Google Merchant Center. Google says the integration will help retailers using Amazon MCF. It will improve how they display shipping speeds on Google’s platform.

The integration will let retailers show more accurate delivery times, including Amazon MCF's three-day shipping option, the platform said.

Key updates with the integration

Here’s what to expect from this integration:

Simplified merchant participation

Amazon will offer an intake form via Seller Central. MCF merchants can provide their website URL and Google Merchant Center ID to start the process.

Streamlined shipping setup

Google Merchant Center will introduce a dedicated “Amazon MCF” shipping policy. This will auto-fill relevant shipping details for Amazon MCF products.