Google Merchant Center announces integration with Amazon MCF for retailers
TL;DR
- The collaboration will let retailers display more precise shipping times, including Amazon's three-day delivery option.
- This update simplifies shipping setup and merchant participation. It also clarifies which products are eligible.
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Google will integrate Amazon's Multi-Channel Fulfillment (MCF) service with Google Merchant Center. Google says the integration will help retailers using Amazon MCF. It will improve how they display shipping speeds on Google’s platform.Â
The integration will let retailers show more accurate delivery times, including Amazon MCF's three-day shipping option, the platform said.
Key updates with the integration
Here’s what to expect from this integration:
Simplified merchant participation
Amazon will offer an intake form via Seller Central. MCF merchants can provide their website URL and Google Merchant Center ID to start the process.
Streamlined shipping setup
Google Merchant Center will introduce a dedicated “Amazon MCF” shipping policy. This will auto-fill relevant shipping details for Amazon MCF products.
Clear merchant communication
Google Merchant Center will notify merchants about discrepancies, eligible products, and other key alerts.