Google has announced the expansion of its AI-powered Product Studio to 15 additional countries, doubling its coverage to a total of 30 regions. Launched in May 2023, the feature is designed to let merchants enhance their product images through AI tools.

New countries in the expansion

The newly added regions include the Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Mexico, New Zealand, Norway, Portugal, Romania, Slovakia, Sweden, Turkey, and Ukraine. This follows the initial rollout to 15 countries earlier in 2023. Google plans to roll out the feature to more countries in the coming months.

Key features of Product Studio

Google’s Product Studio is integrated into the Merchant Center. According to Google, it enables brands to create visuals without requiring advanced design skills. Its features include a background removal tool, seasonal overlays to add festive or themed elements to products, and a video generation tool for merchants to create video content for product promotions.

Google says Product Studio currently supports ten languages, including English, French, German, and Spanish.

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