Google has announced an expansion of its generative AI ad-building tool. Launched earlier this year in English, Google's "conversational experience for Search campaigns" was created to simplify ad creation by analyzing the URL of landing pages and generating ad components like headlines, images, and keywords.

This tool will now support German, French, and Spanish, allowing more businesses to create campaigns using Google's conversational AI.

Google’s other updates

In addition to language support, Google has introduced several updates. These include:

Image editing tool

Google’s image editing feature will be expanded beyond Performance Max campaigns. Advertisers can now use this feature in Search, Demand Gen, App, and Display campaigns.

Visual asset generation and control

Previously in English, Google’s visual asset generation tools will now be extended to German, French, Spanish, Portuguese, Dutch, and Italian. This expansion will allow advertisers to “generate a wide variety of ad copy and images” using various languages. 

Asset scaling tool and guidelines for Performance Max campaigns

Now, advertisers can upload up to five reference images along with prompts to generate tailored products and promotional visuals.

Google will also expand brand guidelines for Performance Max campaigns. The company claimed this expansion will give brands greater control and consistency over their assets “across ad formats.”

Improved reporting and performance insights

The company will also enable more precise performance analysis. Starting next month, it will offer insights like specific recommendations to add headlines or images. It will also introduce conversion metrics for assets.