Google Ads has introduced ‘Page-specific Assets’ for its Performance Max campaigns. According to Search Engine Land, this tool auto-generates creative assets like images and videos using content from web pages. 

How the feature works

Advertisers can input a list of specific web pages, and Google Ads will use the content from those pages to automatically generate customized assets.

For example, if an advertiser has a blog on their e-commerce site, they could feed the blog's URL into the system. Google Ads would then create page-specific images or videos from the blog's content.

Search Engine Land says the assets generated are automatically optimized to match the content of the web pages provided. The feature aims to improve the effectiveness of ad campaigns, the platform said.