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Google Ads adds PMax usefulness indicator to measure search themes impact
The goal is to enable advertisers measure how their search themes drive new traffic
official Source:
search
Feb 14, 2025
2 Mins
Highlights
The tool evaluates whether search themes generate new traffic or overlap with existing signals.
Advertisers will find an indicator next to their search themes to analyze effectiveness.
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Google Ads has introduced a new Performance Max Usefulness Indicator. The tool is designed to help advertisers measure how effectively their search themes drive incremental traffic.
This feature is part of Google's Performance Max (PMax) updates which the company rolled out in January. These updates included upgrades to Search Themes—a feature that allows advertisers to add relevant keywords their customers frequently use.
What does the PMax usefulness indicator do?
According to Google, the Usefulness Indicator appears next to search themes and provides insights into their impact. It aims to let advertisers understand whether the keywords they add bring in new traffic or are already covered by other signals.
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