Flip has launched a new creator fund called the Flip Founding Creators Fund. It offers up to $100 million in equity value to eligible creators. The platforms say the program aims to reward content creators. 

They can get equity-based grants ranging from $6,000 to $100,000 and up to $1 million per day for the first 30 days, beginning January 20, 2025.

How the Flip Founding Creators Fund works

According to Flip, creators who receive grants will see their equity value fluctuate based on the platform’s growth. The company explains that if Flip's valuation increases tenfold, a $25,000 grant could grow to $250,000. However, if the valuation drops by 50%, the same grant would decrease to $12,500.

The payout of the grants will occur within five years or sooner, depending on the platform’s valuation at the time.

Who can apply for the Flip Creator Fund?

Flip has set specific conditions for creators who wish to apply. To qualify, applicants must Be an existing Flip creator with at least 4,000 followers and 10+ videos that have reached over 3,000 unique views each within the past 30 days.

Eligible creators must also have over 20,000 followers on TikTok, Instagram, or YouTube.

Creators can receive $1 million from nominations

The fund also introduces a community-nominated $1 million grant. Flip creators can nominate another creator for the grant. The creator with the most nominations will receive the $1 million grant, regardless of whether they have applied for the fund.

Creator participation so far

Flip’s newly launched Founding Creators Fund has drawn major interest from creators. Nearly 10,000 applications were submitted within the first 72 hours of its launch. According to Flip President, Eddie Vivas, 22% of the applications came from big creators. The company reviews applications and awards grants within 48 to 72 hours.

Top creators and grant awards

Based on the Flip’s Founding Creators Leaderboard, the highest grant awarded currently is $100,000 awarded to creator, Nick DiGiovanni (pete_digiovanni). Christopher Buchalo (@chris.stocks) follows with a $78,000 grant. The fund aims to attract and support creators based on their engagement levels on the platform.

Flip's growing popularity amid TikTok uncertainty

Flip is a TikTok Shop-like e-commerce platform launched in 2021. It allows users to shop and earn rewards by sharing product reviews and content. The platform has experienced significant growth in recent months, with 580,000 new downloads in January 2025 alone, according to estimates from Appfigures.

Flip has gained 7.8 million global downloads across the App and Google Play stores. It has also attracted 250,000 new users daily, with an average user spending 35 minutes on the platform each day.

New social features coming to Flip

Flip is planning to introduce new social features in the coming months. Vivas said the platform is “Focused on becoming a more full-featured, dynamic social commerce platform building on the base we have today, which is now clearly working,” per TechCrunch. It plans to roll out polls, group chats, and “elegant ways to repost.”

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