Meta is adding Facebook Stories to its Content Monetization program. This means that creators who are already part of Facebook’s Content Monetization program can now make money from public Stories based on views and engagement.

The new program is rolling out globally to creators. “We know today many creators share Facebook Stories with their fans. Now, they can earn money from that same content while engaging with fans via Facebook Stories, without any additional steps,” Facebook said in its announcement.

How Facebook’s Stories monetization works

The new program allows creators to earn money when users view their public Stories. If a creator shares a short clip from a video or a snippet of a Reel to their Story, they can now generate revenue from that content.

Unlike Facebook’s previous ad-based monetization model where earnings depended on ad revenue, this new performance-based payout model rewards creators based on engagement and views on their Stories.

Why Facebook is pushing more creator monetization

Meta has been trying to attract creators, especially from TikTok following the app’s current uncertainty. Adding Stories to its monetization program is another way Facebook is trying to keep creators on its platform. 

With growing competition from TikTok and other social media apps, Meta has been actively investing in creator incentives, cash bonuses, and new monetization opportunities. 

The platform is offering new ways to earn money on Facebook and Instagram. In January, it launched a new ‘Breakthrough Bonus’ program for U.S. creators to earn from posting Reels on Facebook and Instagram.

In 2024, the company combined its various monetization programs including In-Stream Ads, Ads on Reels, and the Performance Bonus program into a single Content Monetization program. The idea was to simplify the process, allowing creators to opt into a single program instead of managing multiple earning options.

Snapchat too has a similar unified monetization program for creators to earn revenue but from ads displayed in eligible Stories and Spotlight videos. YouTube is also testing a program to share ad revenue with Shorts creators.

With Stories added to Meta’s Content Monetization program mix, Facebook creators have even more flexibility. Whether they post long-form videos, short Reels, or quick Stories, they can now monetize all types of content under one program.

Millions of creators are already part of Facebook’s monetization program. The company says it plans to open enrollment more widely this year. Currently, only invited creators can participate, but Facebook is allowing interested creators to express interest through the program’s website.

What this means for advertisers

Facebook’s push for more creator content could mean more ad inventory and an attractive platform for ad placement. As creators generate more content, brands could get their ads seen within Stories and Reels.

This means Stories could become a more valuable placement for branded content, as creators now have a stronger incentive to post engaging short-form content.

Advertisers may also see more opportunities to partner with influencers or tap into new ad formats that leverage high-engagement content.

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