Discord plans to bring video ads to mobile users in June 2025. The gaming and messaging platform is expanding its Video Quests advertising format to mobile devices. 

The company says this move will give advertisers a way to reach their mobile audience with trailers, announcements, and premium content promotions.

Discord has traditionally relied on subscriptions for revenue, but in March 2024, it introduced ads to its desktop and console apps. Now, it’s pushing further into advertising by bringing video ads to mobile users.

This could help it compete with other platforms by monetizing through in-game and in-app ads. Peter Sellis, Discord’s product leader, described the expansion as a “natural evolution” of the platform’s strategy. He says it aims to create the “most authentic, player-centric advertising platform in the galaxy.”

How Video Quests work on Discord’s mobile app

Video Quests ads will appear at the bottom of Discord’s mobile app. Users can interact with them to watch trailers, explore new content, or take part in promotional activities. They can also choose to ignore the ads or opt out of personalized promotions.

Discord users already see prompts for Video Quests on desktop and console, where they can choose to expand or dismiss the ad. The mobile version will function similarly, with users receiving notifications when a Quest is available. They can then decide whether to participate in the required action, such as watching a trailer or engaging with branded content.

Gaming platforms are ramping up advertising efforts

Discord isn’t the only company looking to integrate ads into gaming. Microsoft recently announced plans to bring ads to gaming. 

The gaming industry has become a space for advertising, with brands leveraging in-game placements, video ads, and interactive promotions to reach players. Discord’s mobile app could be an advertising channel for advertisers to connect with their audiences. 

Considering Discord's large user base, the platform is aiming to attract gamers and hold a share of the market. Expanding Video Quests to mobile could increase its advertising reach and provide brands with new ways to engage gamers. The company was valued at $15 billion in 2021, and while IPO rumors continue, a scalable ad model could strengthen its appeal to investors.

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