Bluesky U.S. growth slows in December but still outpaces X and Threads
TL;DR
- Bluesky’s U.S. monthly growth slowed to less than 10% in December 2024 compared to 189% in November.
- Daily active users increased 12% in December, compared to 284% growth the previous month.
- Bluesky’s website visits grew 9.6% in December, surpassing Threads and X.
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Bluesky saw its U.S. growth significantly slow in December 2024, according to data from Similarweb. The platform's monthly growth dropped to less than 10%, compared to the 189% increase it saw in November when it reached 20 million U.S. users.
Bluesky’s December growth compared to November
Bluesky mobile apps‘ daily active users in the U.S. also saw slower growth, with a 12% rise in December compared to 284% in November.
In November, Bluesky experienced massive growth. This growth was impacted by political shifts and user dissatisfaction with rival platform, X. Since the U.S. Presidential election in November, the platform has grown significantly, tripling its user base. Some days, the platform saw over a million new signups within 24 hours.
Bluesky also ranked as the top app on Apple’s App Store for six days and was the leading non-gaming app on Google Play for four days last month. It also claimed its higher user engagement levels drove more traffic to publishers than X and Threads.
Bluesky is outpacing competitors despite slowdown
Despite the December slowdown, Bluesky’s growth remains strong compared to its competitors, per Similarweb. Its U.S. desktop and mobile web visits increased 9.6% month-over-month in December, surpassing Threads’ 1.6% decline and X’s slower growth.
Globally, Bluesky recorded a 9.5% increase in website visits in December, higher than Threads’ 5.7% and X’s 2.4%. Bluesky’s overall performance in 2024 has been significant, with a 930% year-over-year increase worldwide and a two-year growth of 30,564%.
The company attributes its success to higher engagement. Unlike X and Threads, Bluesky says it will remain ad-free but plans to explore a paid subscription model to monetize its platform.