Bluesky has rolled out a new feature that allows users to discover and watch vertical videos through custom feeds in its mobile app's Explore tab. The update brings a TikTok-like experience, enabling users to swipe up to browse through videos.

In a post, the company announced, “We had to get in on the video action, too — Bluesky now has custom feeds for video! Like any other feed, you can choose to pin these or not. Bluesky is yours to customize.”

The new custom feeds for video

Bluesky’s Explore tab now includes a trending videos section where users can engage with popular content. When entering a video custom feed, users can swipe up to browse through a dedicated timeline of video posts.

The platform confirms that this vertical swiping experience is specific to video custom feeds. This means standard custom feeds and posts with videos will not automatically direct users to a video timeline.

Availability and usage

The custom video feeds feature is rolling out now on Bluesky’s mobile app. Users can access the feature on the Explore tab and pin their favorite video feeds to their home screen.

Bluesky’s expansion amid growing competition

Bluesky has seen growth in its user base in recent times, surpassing Threads and X in website visits globally. Its new video feature launches when short-form video content is dominating social media platforms and catching users’ interest. Competitors like TikTok, Instagram, and YouTube have introduced similar features. Yesterday, X also launched a dedicated “Video Tab” for US users. 

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