Apple is reportedly considering integrating search ads into its Maps app, according to a newsletter by Bloomberg's Mark Gurman. The move would replicate the business model already successful for Google Maps, where businesses pay to appear higher in search results.

This isn't the first time Apple has considered adding ads to Maps. Previously, the company explored integrating search ads into the platform. Apple is revisiting the idea, as it sees an opportunity to expand its in-house advertising efforts. The idea was discussed in a recent meeting for Apple Maps, though there’s no active engineering work or timeline for when it might be implemented.

What could Search Ads in Apple Maps Look Like?

According to Gurman, if implemented, search ads in Apple Maps could function similarly to Google Maps. In Google Maps, businesses or restaurants pay to have their listing appear at the top of search results to gain more visibility. Apple might also prioritize certain locations by making them more prominent on the map.

Apple's existing ad platforms

Apple already runs ads on its other apps, such as Apple News and Stocks, and in the App Store. Recently, the company shifted to an internal ad sales team for Apple News, which now features mid-article ads, sponsored stories, and subscriptions. If implemented, search ads on Apple Maps could contribute to expanding Apple's advertising. 

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