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Digital marketing industry news
updated daily

OpenAI introduces third-party apps inside ChatGPT

Smartphone with OpenAI logo on keyboard, featuring dark background and subtle green digital pattern, slanted in landscape, tech-themed, natural look.
Search

The company is pushing to expand ChatGPT beyond a simple chat tool

The Keyword
3 Mins
top stories

Microsoft transitions advertisers to Amazon DSP

OpenAI launches Sora, a TikTok-style app for AI-generated videos

Meta to use AI interactions to personalize ads

PayPal Honey adds merchant links and pricing to AI shopping queries

OpenAI partners with Shopify for merchants to sell directly on ChatGPT

Search

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Amazon Ads and Microsoft Advertising logos on a dark background, featuring white text and icons, highlighting a potential advertising partnership.
Microsoft

Microsoft transitions advertisers to Amazon DSP

October 8, 2025
Smartphone with a gold frame lies on a wooden surface, displaying a Google search page with dark mode and app icons, highlighting tech usability.
Google

Google tests Gemini-powered AI descriptions in Search

October 7, 2025
3D blue "P" logo with light and dark shades, featuring a smooth, rounded design and subtle shadow, set against a soft gray background.
PayPal

PayPal Honey adds merchant links and pricing to AI shopping queries

September 30, 2025
Shopify and OpenAI logos on a green background with a torn edge, featuring mountains and trees, symbolizing a partnership in agentic commerce.
OpenAI

OpenAI partners with Shopify for merchants to sell directly on ChatGPT

September 30, 2025
OpenAI logo displayed on a smartphone with a black screen, resting on a gray laptop keyboard in a dimly lit tech workspace.
OpenAI

OpenAI launches first large-scale ChatGPT brand campaign

September 29, 2025
Glowing white Apple logo illuminated at night on a storefront with reflections on glass, dark background, natural photographed style.
Apple

Apple builds internal chatbot “Veritas” to test new AI-powered Siri

September 29, 2025

Video Advertising

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YouTube logo in white displayed on a smartphone screen set against a dark illuminated keyboard with Cyrillic and Latin letters.
YouTube

YouTube launches new program to connect advertisers with verified experts

October 7, 2025
YouTube logo above bold text "New ways to earn on YouTube" with gold coins and creator app icons, highlighting earning opportunities.
YouTube

YouTube tests swappable sponsorship slots for long-form videos

September 17, 2025
Hand holding a smartphone displaying the YouTube logo, featuring a red play button on a white screen, against a dark red background, highlighting mobile video streaming.
YouTube

YouTube adds side-by-side ads to livestreams

September 17, 2025

More

Duolingo

Duolingo launches ‘Duolingo Ads’ for direct ad sales

October 7, 2025
Spotify

Spotify partners with Amazon and Yahoo to expand programmatic ad reach

October 2, 2025
Mastercard

Mastercard launches ‘Commerce Media’ to deliver personalized ads

October 2, 2025

trusted by 217k+ Marketers - 5 minute read ⚡