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performance marketing industry news
updated daily

Spotify launches Ad Exchange for real-time programmatic ads

Spotify’s Global Head of Advertising, Lee Brown, on stage at a tech event with a large Spotify ad displayed on a screen.
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The company is betting on AI and programmatic buying to attract more advertisers

The Keyword
3 Mins
top stories

Reddit lets ads appear between comments on conversation pages

Google rolls out AI Overviews to nine more EU countries

Meta brings AI-driven content recommendations to Partnership Ads

TikTok expands Smart+ catalog ads to website and app campaigns

LinkedIn expands Wire Program in beta for advertisers

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Google logo displayed on a smartphone screen with the Russian flag in the background, symbolizing Google's presence or issues in Russia.
Google

Google rolls out AI Overviews to nine more EU countries

March 26, 2025
Google AI Mode on a smartphone screen, displaying an AI-powered search result with contextual weather insights for an outdoor photoshoot.
Google

Google expands AI Mode access to more users in the U.S.

March 25, 2025
Minimalist digital illustration of a globe with black grid lines held by two hands, set against a warm orange background, symbolizing global connection.
Anthropic

Anthropic launches web search for Claude chatbot for U.S. users

March 21, 2025
3D Google logo in bold blue, red, yellow, and green letters mounted on a white wall, casting soft shadows for a dynamic effect.
Google Ads

Google expands Search Max beta to more advertisers

March 12, 2025
Google AI Mode interface on a smartphone, displaying search results for Boston Public Garden with scenic winter images and descriptions.
Google

Google explores bringing ads into AI Mode in Search

March 8, 2025
Google AI Mode interface displaying AI-powered search results on déjà vu and memory, with a dark-themed "Meet AI Mode" prompt for follow-ups.
Google

Google expands AI Overviews with Gemini 2.0 in the U.S.

March 6, 2025

Video Advertising

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A YouTube-branded event booth with red and black decor, "Howdy Austin" signage, illuminated counters, and large screens displaying Shorts.
YouTube

YouTube expands BrandConnect for brands to partner with creators

March 14, 2025
YouTube logo on a white card with rounded edges, placed on a brown surface. The red play button contrasts with the neutral background.
YouTube

YouTube adjusts mid-roll ad placements to reduce interruptions

February 26, 2025
YouTube Premium logo featuring the red YouTube play button icon and bold black text on a light gradient background.
YouTube

YouTube tests ‘Premium Lite’ at $7.99 monthly

February 21, 2025

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Alchemy

Alchemy launches $100M fund to give creators upfront payments

March 21, 2025
Ad and Marketing

U.S. influencer marketing spending to exceed $10B in 2025

March 18, 2025
eBay

eBay and Etsy adopt AI-driven personalization to stay competitive

March 17, 2025

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