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performance marketing industry news
updated daily

Spotify’s ad business slows as growth projections fall short

A dimly lit scene with a green glow featuring the Spotify logo on a screen, with a smartphone and earbuds resting on a keyboard.
Search

This comes despite efforts including video podcasting and automated sales, to attract advertisers

The Keyword
3 Mins
top stories

Google now lets advertisers create ad images of people with text prompt

Google Lens brings screen search to iPhones in Chrome and Google app

Apple explores monetizing Maps app with search ads

TikTok Shop tops Shein and Temu in U.S. sales growth

Amazon Prime Video expands its focus on live sports to boost ad revenue

Search

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Google's AI-generated images show people in a cooking class, wearing aprons and preparing food, with a "Generate" button for creation.
Google Ads

Google now lets advertisers create ad images of people with text prompt

February 20, 2025
Illustration of Google Lens on two smartphones, identifying a bowl of ramen and a gramophone, with search results displayed in the background.
Google

Google Lens brings screen search to iPhones in Chrome and Google app

February 20, 2025
Apple logo displayed on a glass-like office building with shining lights illuminating the office.
Apple

Apple explores monetizing Maps app with search ads

February 17, 2025
A hand holding a smartphone displaying the Google Ads logo with a white background, featuring the blue, yellow, and green "A" icon.
Google Ads

Google Ads adds PMax usefulness indicator to measure search themes impact

February 14, 2025
Amazon search update allowing users to add favorite brands to queries, even if unavailable on the platform. Dark UI with a search bar animation.
Amazon

Amazon tests a feature that directs shoppers to external brands’ websites

February 12, 2025
3D-rendered Google Ads logo on a white, cube-like button against a blue background, casting a shadow for a modern, dynamic effect.
Google Ads

Google Ads to auto-shorten video ads for Demand Gen campaigns

February 12, 2025

Video Advertising

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YouTube Shorts logo is displayed on a smartphone screen in front of a large YouTube logo, highlighting the platform's focus on short-form video content.
YouTube

YouTube adds a ‘Promote’ button for creators to run ads in Shorts

February 19, 2025
A couple sitting on a couch watching a TV screen displaying the Roku logo on a purple background.
Roku

Roku’s ad business outpaces platform revenue growth in Q4 2024

February 14, 2025
Amazon Prime Video logo in blue and white on a black 3D cube, illuminated by subtle lighting, set against a dark background.
Amazon

Amazon Prime Video expands its focus on live sports to boost ad revenue

February 13, 2025

More

NVIDIA

NVIDIA launches generative AI blueprint to create retail shopping assistants

January 14, 2025
Perplexity

Perplexity adds 14+ new publishers to its revenue-sharing program

December 5, 2024
Regulation

Australia’s Senate approves law to ban under-16s from social media

November 29, 2024

trusted by 217k+ Marketers - 5 minute read ⚡