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performance marketing industry news
updated daily

U.S. Supreme Court hears TikTok case on potential ban

A person holding a smartphone displaying the TikTok app download screen, featuring the TikTok logo and app details in bold text.
Social

A potential ban could impact digital advertising and drive users to rival platforms

The Keyword
2 Mins
top stories

Google VP, Brendon Kraham, says AI will reshape marketing and advertising in 2025

X plans to launch its digital payments platform ‘X Money’ in 2025

Amazon launches ad tech for retailers to host sponsored ads on their platforms

Disney reports 157M global streaming users on its ad-supported platforms

Instagram will top Facebook as the largest U.S. social ad platform by 2025

Search

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Different cards carrying retail products including clothes, furniture, and a shoe displayed on a gradient background. This represents the rollout of Google's new tools to help retailers build gen AI.
Google

Google Cloud now lets retailers create AI agents using Google Agentspace

January 14, 2025
Google logo in vibrant colors mounted on a modern gray building, showcasing the company's branding against a clear blue sky.
Google Ads

Google VP, Brendon Kraham, says AI will reshape marketing and advertising in 2025

January 10, 2025
Amazon Ads launches 'Retail Ad Service' beta, enabling retailers to host sponsored ads on their platforms with a sleek dark background.
Amazon

Amazon launches ad tech for retailers to host sponsored ads on their platforms

January 9, 2025
Smiling woman using a laptop in a cozy, well-lit workspace with shelves in the background, wearing a green-striped shirt.
Microsoft

Microsoft launches ‘Curate for Commerce’ for retailers to monetize first-party data

January 9, 2025
Laptop screen showing OpenAI's SearchGPT interface, with a search bar displaying the query "when can I see". The OpenAI and SearchGPT logos are prominent.
OpenAI

OpenAI rolls out SearchGPT to all ChatGPT users globally

December 17, 2024
Google Ads logo displayed on a smartphone screen and placed on a blurry metrics background.
Google Ads

Google rolls out campaign-level negative keywords beta for PMax campaigns

December 16, 2024

Video Advertising

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Disney+ app displayed on a smartphone screen resting on a wooden surface, featuring the iconic Disney+ logo with a blue gradient background.
Disney

Disney reports 157M global streaming users on its ad-supported platforms

January 9, 2025
Comcast logo featuring colorful NBC peacock symbol on a reflective blue background, with shadows adding depth to the design.
Comcast

Comcast will launch ‘Universal Ads’ to bring TV advertising to SMBs

January 7, 2025
Smartphone on a wooden surface displaying the YouTube logo on a white screen, featuring the iconic red play button and bold black text.
YouTube

YouTube lets creators control AI training access with a new opt-in feature

December 17, 2024

More

NVIDIA

NVIDIA launches generative AI blueprint to create retail shopping assistants

January 14, 2025
Perplexity

Perplexity adds 14+ new publishers to its revenue-sharing program

December 5, 2024
Regulation

Australia’s Senate approves law to ban under-16s from social media

November 29, 2024

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