TikTok has launched its ‘Search Ads Campaign’ for advertisers in the United States. This new feature will enable brands to create keyword-based ads. These ads will appear on TikTok’s search results page. 

What does TikTok’s Search Ads Campaign offer brands?

According to TikTok, the ‘Search Ads Campaign’ tool will allow advertisers to engage with “high-intent” users searching for content on TikTok. Brands can now create keyword-based ads and customize their appearance on the platform’s search results page. 

TikTok explained that the new feature will give advertisers control over how their ads appear in search results. “With Search Ads Campaign, brands have full control over how their content appears on the TikTok search results page, ensuring the right creative is served to the right users.”

The Search Ads Campaign tool is now available through TikTok Ads Manager and supports various advertising objectives, including traffic and web conversions. 

How can advertisers use this feature?

To use the ‘Search Ads Campaign’ tool, advertisers can open TikTok Ads Manager and select either Web Conversion or Traffic as their campaign objective. They can then use the keyword suggestion tool to identify keywords, set bids, and add creatives, including videos and images. 

The feature also allows advertisers to make adjustments by activating, deactivating, or editing keywords and creatives throughout the campaign.