The product enables Threads users to create several vertical feeds of content on the web—just like TweetDeck did before it became a paid service and was rebranded to X Pro last year.

Users can set up each feed based on keywords, tags, specific accounts, saved posts, and notifications.

Netflix’s ad-supported plan now has 40 million monthly active users, up from 5 million last year. Soon, The Trade Desk, Google’s Display & Video 360, and Magnite will join Microsoft as Netflix’s main programmatic partners for selling ads.

Netflix is planning to launch an in-house ad tech platform to give advertisers a way to buy and measure ads directly.

TikTok has progressively increased its video length limits over time. At launch, videos were 15 seconds per clip, which extended to 60 seconds, then 3 minutes, then 5 minutes, before rising to 10 minutes in 2022.

Now hour-long videos could open up the platform to more entertainment styles.

The overviews provide natural language answers to search queries using generative AI powered by Google Gemini. They give a few snippets of an answer based on their understanding of queries and the sources they found across the web.

Users won’t see AI Overviews for all searches. AI Overviews will only show for more complex questions. The Overviews will be available globally by the end of 2024.

Contrary to rumors and a recent report, OpenAI will not announce an AI-powered search engine at an event on Monday, Sam Altman clarified on X.

Altman said; "We’ve been hard at work on some new stuff we think people will love! Feels like magic to me."

Reddit CEO Steve Huffman recently highlighted that the platform receives over a billion search queries per month and suggested that offering search advertising opportunities is inevitable. 

No hint of a timeline was given but with Reddit's recent IPO, additional ad products are likely to arrive quickly.

Could OpenAI replace Siri? Apple is making a broader push to add artificial intelligence features to its devices this year. "The two sides have been finalizing terms," according to Bloomberg's Chief Correspondent.

Although Google is also in the mix; talks over Gemini are ongoing.

Instagram’s content team revealed that posting Reels longer than 90 seconds hurts distribution.

Other tips on what to avoid include "engagement baiting" and posting content that is not original or has watermarks.

X is adding a feature where advertisers can use text to describe their target audience and an AI system will create a list of accounts to target.

Advertisers can see an overview of top users in the generated audience, their related interests, and locations.

Instead of only being able to create different backgrounds for a product image, advertisers can also request full image variations of their ads.

The feature has already started to roll out, and in the coming months, advertisers will be able to provide text prompts to tweak the creative variations.